Ten reasons to buy Cross Pens
1. Cross was founded in 1846 by Richard Cross. Based in Rhode Island, the company is the oldest writing instruments manufacturer in the USA.
2. Cross stands for quality, design and innovation, and is successfully sold in over 140 countries worldwide.
3. The company quickly developed and marketed many important "firsts" in the field of writing instruments. These include the propel-repel mechanical pencil, and the Stylographic pen - the forerunner to the ballpoint pen by more than 70 years.
4. The Cross range includes – premium writing instruments, leather accessories (journals, agendas, wallets) watches, cufflinks and reading glasses.
5. Cross offers a wide range of writing instruments – from the traditional gold and silver Townsend and Century ranges to the funky, fashionable Masquerade and Sentiment ranges. There is a Cross pen to suit every occasion and budget.
6. Cross writing instruments are easily identified by the conical shape of the pen top (see Century pen image), and is a worldwide symbol of writing excellence.
7. Cross offers excellent promotions targeted at key selling periods – Valentines Day, Graduation, Mother’s Day, Father’s Day and Christmas. These include pen & pencil sets, pens with leather accessories, cufflinks etc. All backed with good marketing support – e.g showcards, posters.
9. Unique to Cross is the Selectip rollerball pen. This is a technological innovation that allows the user to select among four different refill tips. The pen will accept a gel rolling ball refill, jumbo ball-point refill, fibre-tip refill or a document marker. Available in most Cross rollerball pens.
10. The latest innovation is the patented Switch-it. Create flexibility with many of your favourite Cross ballpoint pens by using the new 0.7mm pencil mechanism allowing you to easily switch from ballpoint to pencil.
Cross stands behind its products with a lifetime mechanical guarantee on all writing instruments.
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